7-Step Ideas of App Store Optimization – Ultimate Guide

app store

App Store Optimization (ASO) is a process for developing mobile applications to achieve a high level of app store search results and high chart levels. Because of its similarity to search engine optimization (SEO) for websites, app store optimization is also called App Store Optimization, App Search Optimization, and Mobile App SEO.

To help you get started, here are three steps that will help you to get started on your app store:

How do you do App Store Optimization?

Step 1: Find the right app store keywords

Step 2: Put the app store keywords in the right places

Step 3: Convert guests into users

How do you do App Store Optimization?

Step 1: Find the right app store keywords

One of the great things about improving the search quality of your app store is keyword selection. So, your efforts to improve your app search should start using the right app store keywords.

App Store Keyword idea to get started, try and find at least 50 app store keywords. Here are some good ASO tools to guide you in your quest for quality keywords. These tools will give you many other keywords to consider. And the best part of it all – everything is free!

Keyword Suggestions


OneLook Reverse Dictionary

Application store keyword configuration

Remember that the keywords in your app store must match your apps. Do not be tempted to use a popular, but not important, keyword in your applications. You want your apps available to users who will download and enjoy your apps.

Application Store Development Tips (ASO)

App Store Update Keywords

Did you know that words in your app user reviews are identified by the app store search engine?

That’s why mining reviews are a great way to get in-app store keyword ideas. Additionally, app updates are an extension of users’ ideas and the words within the updates are closely related to what users can see in the app. You will be amazed at the number of keywords you can find by watching the app review!

There are market analytics tools you can use to filter keywords from app updates, and this one uses artificial intelligence in your user reviews to see what your users like and dislike about your app.

App store keywords are sensitive to time

Let us illustrate this point with an example. If you used the word, “Rio” (city, not a movie) in conjunction with the key app store keywords during the 2016 Olympics, you would get a lot of exposure to your sports app.

Configure App Store Keywords

Now with your first set of keywords in the app store, you must develop a filter and select the best keywords for your app. Here are some of the app store keyword tools that can help you with this process of optimization. These tools provide the popularity (or search traffic) and difficulty (or possibilities) of your app store keywords. In general, carefully select the 25 app store keywords for the next release of your app.

Application Store Development Tips (ASO)

App Store Keyword Improvement Strategy

With the new app, select keywords in the app store with low weight and reasonable sound. They help your app get the first impetus. After you get the initial boost, start using the app store keywords with high volume and logical difficulty. They help your app to accumulate more downloads. Gradually grow as your app becomes more popular.

If you do not know what difficulty and thunderstorms you should apply to your keywords, use this decision-making tool using AI.

The app stores keywords

Use the app’s long keywords (i.e. long-tailed keywords) to advance to the contest. For example, it is harder to beat Zynga Poker with the competitive keyword “Poker” (high difficulty). However, you can have a better chance of overcoming it by using keywords such as, “Poker Casino”. This is because “Poker Casino” has no competition (low difficulty).

Poor App Store Store Keywords

If you have already downloaded your app with targeted app store keywords, check your current app store keywords level. Keep those keywords in the app store your app that sounds within 10, then replace them with some new keywords in your next release.

5X Keywords in your app store

You can duplicate character space to save keywords in your app store using this trick. That means you can use up to 500 characters to save your keywords for app store search traffic!

Both the Google Play and iOS App Store search algorithms scan the app name to find keywords when a user performs an app store search and provide the most important applications with words that contain search input. Thus, it is a good idea to include a few keywords in the name of your app.

However, balance is key. Do not include all the app store keywords in your title or your app will look spam. You need to find the right balance between keywords and branding.

Also, the iOS App Store limits the app name to a maximum of 30 characters on iOS 11, while the Google Play Store also limits the 30-character limit. Thus, efficiency and balance are the words of the game.

Application subtitle (for iOS App Store only)

The text of the app has been introduced to iOS 11, available only in the Apple App Store.

In-app development caption

This field appears under the name of your application and is limited to 30 characters only.

It is good to enter keywords in this field to talk about your app value. More importantly, the content of your subtitle will be identified in the app store search, so be sure to use the app’s subtitle to compile keywords.

Application Description (Google Play Store)

Google Play Store offers you a short description field (up to 80 characters) and a long description field (up to 4,000 characters) to describe your app.

More importantly, Google identifies keywords in both of these descriptions to become app store keywords. By repeating your keywords up to 5 times in your descriptive fields, you tell the Google Play algorithm that your app is more compatible with those keywords.

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