Mobile Marketing: A Detailed Analysis of Today’s Mobile Marketing Trends

M-commerce The New Normal Is Mobile Commerce

People’s purchasing habits have changed significantly as a result of the COVID-19 outbreak. People are increasingly lured to making purchases through mobile shopping apps rather than visiting actual establishments because of travel restrictions.

Therefore, it is not unexpected that m-commerce figures indicate that it is expected to rise by 68% this year. Furthermore, this expansion is anticipated to continue along with the pandemic of COVID-19, which seems to have no end in sight. Businesses will need to rely more on mobile marketing strategies as more people shop online.

We have already witnessed how m-commerce has dominated e-commerce in recent years. The bulk of retail website visits (71%) and orders (56%) in the United States are made by smartphone users (Statista, 2020). Marketers should prioritize developing mobile-friendly marketing efforts both then and now. Mobile users’ flawless shopping experiences are a top priority. It will be essential to raising an organization’s e-commerce earnings.

Spending and Use of Mobile Video Content Growing

According to a recent study, 52.5% of customers worldwide have increased their video streaming since the COVID-19 pandemic started (Adjust, 2021). Long streaming times are also related to this frequency (Adjust, 2021). According to research, millennials watch 94.2 minutes of video during each streaming session (Adjust, 2021). While Gen Z and Boomers watch videos for, respectively, 87.6 minutes and 65 minutes every day (Adjust, 2021). The growth of mobile streaming provides greater chances for video advertising for marketers. They can use video ads to advertise to audiences of different ages. Nowadays, even elder generations watch more than an hour’s worth of video in a single sitting. 

Voice search expansion

Key voice search data show how voice search optimization is becoming more and more important to marketing tactics. This is especially true given that COVID-19-era safety and health concerns increased consumers’ interest in hands-free technologies. Consumers are interested in employing speech technology to avoid contamination or pathogens, according to one survey. According to a different study, 72.9% of people question voice assistants about symptoms of illnesses. However, 45.9% of people use them to find out medical information (, 2020).71% of customers already favored using speech technology over typing to conduct online searches before the COVID-19 pandemic (PWC, 2018). Based on these findings, it is clear that voice search optimization puts mobile marketers at an advantage.

Growth of Visual Search

Visual search is another search innovation that will influence trends in mobile marketing software. According to research, more than 60% of Gen Z and Millennial consumers prefer visual search over any other emerging technology (ViSenze, 2018). Additionally, more than 36% of online buyers claim to have used visual search, and more than half of them claim to find visual information more helpful than text information (Business2community, 2021). Visuals play a crucial role in marketing campaigns. After all, the text is processed 60,000 times slower by humans than images. Today, a phone camera can be used to search. The image will be recognized by the mobile device and compared to search engine results. According to one report, Google search will continue to evolve in this way. The same may be said for some of the other key participants in this technology, such as Amazon, Instagram, and Snapchat. Marketers should unquestionably take this trend of preparing websites for visual search into account in 2022.

More shoppable social media posts

Consumers may access their shopping carts right away with shoppable posts. One can shop for an item directly from the content after they have found one they like and wish to purchase. Making consumers’ shopping efforts as low as possible is the goal. This increases the possibility of a greater conversion rate for marketers. Making postings on social media shoppable is one of the major social media trends, allowing retailers to reach customers where they are while exploring. It provides those with the means to purchase goods by facilitating their access. Additionally, it offers advertisers the chance to collect additional consumer data. Instagram is one of these platforms with connections to products that may be purchased. Users spend 10.3 hours every month on the platform, making it one of the most popular mobile apps globally (We Are Social, 2021). According to a survey, 44% of respondents utilized Instagram’s Shop tab or shopping tags to conduct weekly online shopping (HootSuite, 2022). Shoppable articles have the potential to increase customer traffic and sales even though they are a relatively new idea in e-commerce. More companies will undoubtedly follow this approach in 2022.

Shopping with augmented reality

IKEA is one of the first businesses to use augmented reality to give its consumers a more customized and interesting experience. Customers can view how a piece of furniture would look in their own homes with apps like IKEA Foundation AR and IKEA Place. This not only creates a memorable and enjoyable experience for the customer, but also guarantees that they will receive the precise size, color, and other details that will make them delighted with their purchase. This is the strength of augmented reality: It allows customers to experience a product in the convenience of their own homes. We can anticipate more companies adopting augmented reality due to its many advantages.

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